Gioconda Design

Gioconda Design Video

General Characteristics

GIOCONDA is the outstanding example of how this balance between tradition and current needs can be achieved by turning the original pre-industrial archetypes into smoothly updated shapes and finishes. Its design area compares to that of the "New Beetle" in car racing design, it offers new life to a shape borrowed from our common memory.

The name itself, GIOCONDA, represents a precise choice: it recalls the best-known among Leonardo's works, a classic world masterpiece; but its essence reminds us of Marcel Duchamp's irony and genius in turning classic into modern.

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